Built on a real practice, before anyone else touched it.
Built by someone who needed it
Holder began as one facilitator's own back-of-house. Jon Fordhouse is a breathwork facilitator and, like most people doing this work, ran it for years on a patchwork of tools that didn't talk to each other: one for booking, one for video, a mail tool, a spreadsheet pretending to be a client list. It worked, barely, and it ate the evenings.
So Holder was built to carry the load rather than add to it. One system, properly joined up — nothing to copy from one place to another, nothing to reconcile at the end of the week.
Holder isn't a product dreamed up by a software company surveying a market. It's a platform shaped around what the work actually asks for, and you can feel it as soon as you open it: calm on the surface, exact underneath.
Three tracks meet
Jon's breathwork practice sat for years alongside another career. He managed projects and departments for London's cultural institutions, specialising in analysing and rebuilding their operational systems, software included.
He also trained and practised for many years as a contemporary artist — a sculptor, with an MA from Chelsea — and that eye, for how a thing looks and how it feels to use, has fed directly into Holder.
Three tracks meet: the rigour of good operations, the care of someone who minds how things look and feel, and the lived experience of a practitioner. As founder and director, that's the standard he holds the company to as it grows.
Holder is priced fairly for people doing good work on modest incomes, it's built so your clients' data stays yours and private, and it's made by someone who's accountable — proud of it, and happy to put his name to it.