Built on a real practice, before anyone else touched it.

Holder began as one facilitator's own back-of-house. Jon Fordhouse runs a breathwork and somatic practice — and, like everyone doing this work, ran it for years on a patchwork of tools that didn't talk to each other: one for booking, one for video, a mail tool, a spreadsheet pretending to be a client list. It worked, barely, and it ate the evenings.

So he built the thing he actually wanted. Not a product dreamed up by a software company surveying a market — a tool shaped around how this work feels, made by someone who holds rooms himself. He ran his own practice on it, in full, long before he opened it to anyone else.

There's a second thread. For two decades Jon built and ran the operational systems behind some of Britain's most demanding cultural institutions — the unglamorous machinery that lets big, complex things run calmly. He also trained as an artist. Holder is where those three things meet: the rigour of good operations, the eye of someone who cares how things look and feel, and the lived experience of a practitioner.