A fair price for good work.
Three simple plans for a solo practice. Flat per-seat pricing when there's more than one of you. No surprise tiers, no cut of your payments — and your data is always yours.
Holder is still in development, and is currently available as early access only.
Some features may not be fully operational yet, and parts of the product will keep changing while we build. If something on this page matters to you, ask — we'll tell you plainly where it stands.
A solo one-to-one practice. The essentials, done plainly.
The back-of-house for one-to-one work: scheduling on branded booking pages, payments and invoices through your own Stripe account — Holder takes no cut — client records, in-house forms with signature-grade consent, mailouts that land, and your year-end accounts in one place with CSV export. In your own colours, with your own logo. AI-free — apart from one option: client-facing text drafted in your local language.
The whole toolkit, running the full programme.
Everything in Essentials, plus the work that isn't one-to-one: group sessions ticketed on your own page or through Eventbrite, branded video with high-quality music, packs and gift cards, custom sequences sent from your own domain, SMS reminders, a client portal your clients reach without a password, travel-aware gaps between venues, accounts extended with full reports and a live connection to QuickBooks or FreeAgent, every client-facing word editable, and records built to professional standard.
The growth engine — Relationships, forecasts and retreats — plus a free assistant seat.
Everything in Core, plus a CRM shaped to a practice, not a sales floor: relationships you design for partners, venues and press, contact research that prepares a brief before you approach anyone, AI-drafted outreach that always waits for your approval, audience segments that never drift, retreats and multi-day events with deposit-only checkout and balance tracking, forecasts you can trust, a weekly review in your inbox — and a free assistant seat.
Just you? Pick a plan. Expander comes with a helper seat — someone to run your diary, money and approvals. They can do everything except hold sessions: no booking page of their own, and they can't be the practitioner delivering a session. That one rule is what keeps the seat free.
More than one practitioner? Studio pricing is flat per seat — £19 per seat on Essentials, £29 per seat on Core, £49 per seat on Expander (from two seats). The total splits evenly across the team, every seat costs less than the solo plan, and there's no cliff: the price only ever rises seat by seat. Collectives, venues, schools offering their graduates a shared platform — Studio is built for that.
One login instead of five or six.
| What you need | The usual patchwork | Typical /mo | In Holder · Core |
|---|---|---|---|
| Booking & scheduling | Acuity / Calendly | £21–27 | ✓ included |
| Online video | Zoom Pro | £11–14 | ✓ included |
| Email & sequences | Mailchimp / Flodesk | £20–40 | ✓ included |
| Your client list & history | Spreadsheet / Notion | £8–25 | ✓ includedself-cleaning |
| Forms & intake | Google Forms / Typeform | £0–25 | ✓ includedin-house & confidential |
| Group ticketing | Eventbrite | fees / ticket | ✓ includedfully integrated |
| Automation between tools | Zapier | £16–30 | ✓ includednot needed |
| High-quality session music (192 kbps) | no good option | — | ✓ includedunique to Holder |
| Income & expenses | Accounting software / spreadsheet | £10–19 | ✓ included |
| Total | five or six tools, none joined up | £110–220 | £49 · one login |
Holder is the only system built end to end for this work — not adapted clinical software, not a generic stack bolted together. The things the patchwork simply can't do: high-quality session music, a self-cleaning client list, confidential in-house forms, and AI that drafts and then waits for you.
Holder runs in your currency, not ours — every price, pack and report follows the currency your Stripe account settles in. The Holder subscription itself is billed in GBP.
Holder is new, and for now that means half price for your first 12 months, on any plan.
In return we ask for the thing early software actually needs — your honest feedback. You'll get a say in what gets built next and, if Holder earns it, a testimonial we can put on this page.