A fair price for good work.
Three simple plans for a solo practice. Flat per-seat pricing when there's more than one of you. No surprise tiers, no cut of your payments — and your data is always yours.
A solo 1:1 practice. The essentials, done plainly.
The essential back-of-house for one-to-one work: scheduling, branded booking pages, payments and invoices via your own Stripe account, client records, in-house forms and consent, and mail-outs that land — in your own colours, with your own logo. AI-free — apart from one option: client-facing text drafted in your local language.
The whole toolkit, running the full programme.
Everything in Starter, plus group sessions ticketed on your own page or via Eventbrite, branded video with high-quality music, packs and gift cards, custom sequences and own-domain email, SMS reminders, a client portal, session briefs, and records built to professional standard.
The growth engine — a relationships CRM, forecasts and retreats — plus a free assistant seat.
Everything in Practitioner, plus a relationships CRM shaped to a practice, not a sales floor: pipelines you design for partners, venues and press, forecasts you can trust, AI-drafted outreach that always waits for your approval, audience segments, retreats with deposit-only checkout, a weekly review in your inbox, and a free assistant seat.
Just you? Pick a plan. Expander comes with a helper seat — someone to run your diary, money and approvals. They can do everything except hold sessions: no booking page of their own, and they can't be the practitioner delivering a session. That one rule is what keeps the seat free.
More than one practitioner? Studio pricing is flat per seat — £29 per seat on Practitioner, £49 per seat on Expander (from two seats). The total splits evenly across the team, every seat costs less than the solo plan, and there's no cliff: the price only ever rises seat by seat. Collectives, venues, schools offering their graduates a shared platform — Studio is built for that.
One login instead of five or six.
| What you need | The usual patchwork | Typical /mo | In Holder · Practitioner |
|---|---|---|---|
| Booking & scheduling | Acuity / Calendly | £21–27 | ✓ included |
| Online video | Zoom Pro | £11–14 | ✓ included |
| Email & sequences | Mailchimp / Flodesk | £20–40 | ✓ included |
| Your client list & history | Spreadsheet / Notion | £8–25 | ✓ includedself-cleaning |
| Forms & intake | Google Forms / Typeform | £0–25 | ✓ includedin-house & confidential |
| Group ticketing | Eventbrite | fees / ticket | ✓ includedfully integrated |
| Automation between tools | Zapier | £16–30 | ✓ includednot needed |
| High-quality session music (192 kbps) | no good option | — | ✓ includedunique to Holder |
| Total | five or six tools, none joined up | £100–200 | £49 · one login |
Holder is the only system built end to end for this work — not adapted clinical software, not a generic stack bolted together. The things the patchwork simply can't do: high-quality session music, a self-cleaning client list, confidential in-house forms, and AI that drafts and then waits for you.
Holder runs in your currency, not ours — every price, pack and report follows the currency your Stripe account settles in. The Holder subscription itself is billed in GBP.
Holder is new, and for now that means half price for your first 12 months, on any plan.
In return we ask for the thing early software actually needs — your honest feedback. You'll get a say in what gets built next and, if Holder earns it, a testimonial we can put on this page.