Run your whole practice from one calm place.
Booking, payments, records, email, video — the whole of a practice in one workspace, built to support you so you can support your clients. And underneath each part, the considered detail that makes it genuinely useful.
You came to this work to hold people, not browser tabs.
Most practitioners run on a patchwork: a booking app, Zoom, a mail tool, a spreadsheet standing in for a client list. None of them talk to one another — and together they can cost £110–220 a month, while still leaving details to be copied between tabs at the end of the evening.
One place that keeps itself in order.
Holder draws it all into a single workspace — and then does the thing the patchwork never could: the sessions you run become the spine the whole practice organises around, so the different tools link and update effortlessly, just different parts of a unified system.
See how it works →Booking, payments, client records, email, video, accounts — all in one place, all talking to each other.
When a session is booked, a payment is created. When a payment lands, the client record updates — and the year-end report already has it. When you run a group, the email list already knows who's in it. Nothing needs copying from one tool to the next.
It already knows how a practice runs.
Consent is built into every email. Your client list cleans itself — no duplicates, no drift. Finances reconcile automatically, and breathing room around sessions is set in advance rather than scrambled for.
And some things the patchwork simply can't do:
- High-quality music during online sessions — full 192 kbps stereo, where video calls normally crush it
- A self-cleaning client list that handles new, lapsed and custom groups on its own
- Intake and consent forms kept in-house — never sent off to a free tool that mines the answers
- AI that drafts and then waits — nothing sends until you say so
- No cut of your payments — client money settles straight to your own bank, and tickets sold on your own page carry no platform fee
- No tracking cookies, anywhere — if your client-facing pages are Holder pages, you don't need a cookie banner at all
All of it behind one login — with every part integrated and talking to the rest.
From the first enquiry to the year-end.
A practice isn't just bookings and email. It's consent that would stand up, records a professional can rely on, reminders that mean fewer no-shows, a portal your clients can use — and, when the year closes, the accounts. Holder holds it all. Everything paid through it is already on the record, so the year-end report is made before you ask for it. Hand it to your accountant — or feed it straight into your accounting software — and that's the year done.
Joined up, not bolted together.
A booking becomes a payment becomes a client record becomes the right email — nothing copied from one tool to the next. And the small things are done with care: paced sending so your email lands, breathing room around your sessions, a client list that keeps itself clean.
Made by a practitioner, not a boardroom.
Holder was built by a working facilitator who got tired of the patchwork — on his own practice, before anyone else touched it — and shaped around how this work actually feels.
Your clients' data, kept properly.
Your clients trust you with a great deal. Nobody at Holder ever accesses their records without your written permission. Data is encrypted, sealed from every other practice, and stored in the EU. AI is optional and can be turned off entirely — and when it's on, it's never used to train anyone's model, and it's automatically deleted within 30 days. Export everything, delete everything, whenever you want. And your data is never the product — Holder is paid for by subscriptions, and nothing else.
How your data is held →
Holder was founded by Jon Fordhouse — a working breathwork facilitator who built it for his own practice first, before anyone else touched it. Alongside his breathwork practice Jon spent many years building and running management systems for major arts organisations, and all of that knowledge and experience has also fed into Holder. Jon was also a practising artist for many years — and the attention to detail that comes naturally to a creative shines through every part of the Holder package. He's proud of what Holder has become, and happy to put his name to it.
Read the story →Three simple plans for a solo practice, and flat per-seat pricing if there's more than one of you.
A solo 1:1 practice. The essentials, done plainly: booking, payments, client records, forms and consent, mail-outs that land — in your own colours, with your own logo.
See detailsEverything in Starter, plus groups ticketed on your own page, branded video with proper music, packs and gift cards, sequences, own-domain email, SMS reminders, a client portal, and records built to professional standard.
See detailsPractitioner, plus the growth engine — a relationships CRM with pipelines you design, forecasts you can trust, AI outreach that always waits for you, retreats with deposits, a weekly review, and a free assistant seat.
See detailsMore than one practitioner? Studio pricing is flat per seat — £29 on Practitioner, £49 on Expander — with everything shared under one roof. Built for group practices, studios and schools. See pricing →
Your clients pay you, not us.
Client payments go through your own Stripe account, straight to your own bank. Holder takes no percentage, no per-booking fee, no cut of your ticket sales — your subscription is the whole of what you pay us. Most booking platforms quietly take a slice of every transaction; we think the money from your work should be yours.
Calm on the surface. Boring where it matters.
Under the quiet interface is deliberately unexciting engineering: everything encrypted in transit and at rest, every practice sealed from every other at the database itself, encrypted backups held off-site, two-factor authentication for you and your team, an activity log you can read, and a public status page. None of this is glamorous. All of it is why you can trust the platform your practice sits on.
How your data is held →Moving over is easy.
Import your client list in one sitting, point your booking link at Holder, and you're running — in an afternoon. And you don't do it alone: switching help is part of the deal, from a person who has done it himself.
See how switching works →